Cyber Monday: The Farce

So, I run a little online t-shirt shop and I’ve been waiting for this Cyber Monday for about five months since I’d first heard of it. A friend of mine also runs a little shop as well. We were both anticipating this day the same way that retail stores anticipate Black Friday. While we had no special “From 5-7 AM only” sales, we expected some increased traffic and some more sales than normal. What we got was hardly any sales and a huge helping of disappointment. We’ve both decided that this Cyber Monday is probably a media generated event and has no actual backing by actual online retailers. That’s our story and we’re sticking to it.