Did you hear about the weird guy who renamed a town for Buzzmarketing?

Ok, so I heard about this weird guy who actually renamed Halfway, Oregon to Half.com, Oregon. He went on to write a book about it and how he did it. It all has to do with Buzzmarketing, which is basically the art of marketing something by doing something so crazy it gets in the news. Well, this guy is a professional marketing speaker now. If you want a new and unique way to market something, this guy can do it.