A prank pulled by InPhonic coworkers has turned into an internet phenomenon

For all of you who haven't yet read about the ABC news story about an InPhonic practical joke where someones car was completely covered with sticky notes, read it at the above link. I've also posted some pictures of it as well.
You know, this is almost genius. Not just because it's a GREAT practical joke, but the company got their name in the news. Not in a bad way either. After this news story, the company mentioned where this happened will be remembered as a seemingly fun place to work. That's good for anyone looking to work there. That fun place to work attitude generally seeps into the service and products that a company sells. So, I'm sure it will help their bottom lines, if not indirectly. Like I said...genius.